Showcase 2021November 25-27, 2021 | Marina da Gloria - Rio de Janeiro, RJ
Bayer is a life science company, focused on Health and Nutrition. In 2021, the group celebrates 125 years in Brazil. Brazil is Bayer’s largest market in Latin America and the site of great discoveries in medicine, new technologies for the field and innovations that improve the quality of life of Brazilians and contribute to the country’s development.
The Group is aware of the new challenges facing humanity, which are increasingly collective and which cannot be solved by isolated actors. Therefore, it has increasingly invested in business models based on collaboration, through its three divisions (pharma, agro and consumer health) and its first open innovation hub in Latin America (LifeHub São Paulo).
To build the next 125 years, Bayer wants to broaden its listening and better understand society’s expectations and customer needs: be it the farmer, the doctor, the patient, the consumer; it wants to strengthen ties, align expectations, promote dialogue, bring its communication closer and build the company’s next steps with the public.